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All great brands have been constantly evolving throughout their history to remain relevant. They change with the times, yet retain what makes them unique. We have taken a close look at this lively field between consistency and courage, strategy and creativity while revising our brand.

Get a quick overview of the brand change here or download the Brand Book – featuring all information on the brand and the guidelines for implementing the new corporate design.

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Coming together as one


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We want to work together more closely, mutually share our strengths and present ourselves in a uniformed manner. True to the motto: “Become one to become number 1.” This is what we will be showing our customers.


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In the future, the world will recognize us through the BARTEC logo with its distinctive “A”. This proves that we stand for performance, customer centricity and dedication. Regardless of where or with whom we, as the BARTEC Group, are in contact with. Our goal is excellence – in everything we do.

With a uniformed brand identity, we ensure our future course.

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A brand is a promise with which values, messages and emotions are conveyed. It calls forth identification, has a high recognition value and creates a strong bond to customers, employees and partners. And that is reflected in any form of communication; in all areas and all types of media.

With our new brand identity, we’ve achieved an important milestone. Further milestones will follow along our path to new excellence. Until we’ve sustainably positioned BARTEC together.

That’s what we’re looking forward to!

Your BARTEC Leadership Team

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profile

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mod-akkurat--extralarge mod-bold mod-clr-white Our understanding of excellence


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We are global leaders in safety and protection in hazardous areas and we strive for excellence in all of our activities.

We have a wide comprehension of our customers’ needs and consistently provide performance-oriented service. In addition to state-of-the-art technologies, we offer a wide variety of products and solutions of the highest quality.


values


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mod-akkurat--extralarge mod-clr-softgrey mod-bold What we stand for


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mod-akkurat--extralarge mod-clr-orange mod-bold value-title Performance

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We are highly ambitious and are focusing on excellence in safety and protection in hazardous areas, world-wide.


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mod-akkurat--extralarge mod-clr-orange mod-bold value-title Customer centricity

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We put a strong emphasis on proactive engagement with our customers.


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mod-akkurat--extralarge mod-clr-orange mod-bold value-title Dedication

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The perfect result is our driver.


design

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mod-akkurat--extralarge mod-bold mod-clr-softgrey Our new logo


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mod-akkurat--extralarge mod-bold mod-clr-orange The visual identity
of excellence

mod-akkurat--medium mod-light We have made our corporate design more structured to ensure a more professional and consistent look, to increase the readability and distinctiveness of our logo, while making room for our brand personality to shine. The brand appearance is characterized by clarity and a modern classic look.

The BARTEC logo is the main visual asset of our brand and therefore, its integrity must be maintained at all times. The modern logotype, with its technical look and abstracted “A” that symbolizes ascent, solidity and success, lends the logo its unmistakable character. To preserve and boost this value, the logo’s use should always be diligent and relentlessly consistent.


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Q&A

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mod-clr-orange mod-akkurat--extralarge mod-bold Questions and answers


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mod-clr-orange mod-bold Why are we changing our corporate appearance?

Customer experiences as well as our competitive approach must keep up with the changes within the marketplace. To increase our brand awareness and support our ambitious strategic goals and growth plans, we had to realign how we present ourselves. That is why we’ve adjusted and unified our visual identity.

mod-clr-orange mod-bold How will the brand change be implemented?

The design change will occur gradually, as the new and previous design are capable of co-existing. We’ll begin with our core elements consisting of the logo, our business stationery and exhibition booth. All other media will be successively replaced in the process to follow.


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mod-clr-orange mod-bold What are the implications for my daily work?

We’ll provide you with a number of templates for general use, like MS-Office templates for your daily work. A design manual will explain all of the important rules for dealing with the new corporate identity. We also plan to set up an e-mail address to help you with the implementation of the new corporate design.


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